According to the American Psychological Association’s Stress in America Survey, a majority of people cite lack of “willpower” as the No. 1 reason for the inability to make the changes needed to achieve their desired outcomes in life. Who hasn’t chickened out on getting something they wanted or needed?

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When you don’t do what you say, when you give up or just cave, this behavior is called Pulling the Chicken Switch. Pulling the Chicken Switch can be avoided. Sometimes we pull it knowingly, other times we trigger it subconsciously. To not Pull the Chicken Switch takes willpower. If you understand that willpower is a product of what you believe, while managing your physiological and psychological systems, you can fend off Pulling the Chicken Switch and get everything you want out of life.

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